The Horror... The Horror

Prologue

So here's the thing. In my last post, I may have understated the amount of time I spend on Canva. It's a lot. And the reason is actually quite simple. Once I get the idea that I want to execute a certain aesthetic, I can't get my idealized execution out of my head. This assignment was no exception. 

Chapter 1: Things That go Bump in the Night

I love Halloween. So naturally, I chose to promote Teentober. I always love making flyers, displays, lists for halloween time because the theming is easy but also vast. You can choose a more childlike approach with cartoon ghosts and witches. Or you can go with a gothic vibe. A graveyard. Skeletons. Frankenstein's monster. The wolfman. There's so many options. So when it came to picking a template it took me a while to pick what I wanted, but I finally managed to narrow it down to two. 

As you can see, the first option is more of a beautiful gothic Mary Shelley-ian vibe. While the second is more of a graphic, George Romero-style poster. Both are visually stunning aesthetics. But I had to think of what could be manipulated more easily into the layout I wanted. As well as what would draw the attention better of my audience, which in this case is teens. Ultimately, I went with the second template. Not because I think that most teens even know who George Romero is, but because I think it stands out more. 

Chapter 2: What's Your Favorite Scary Movie?

Here's the finished look of my teentober flyer. 

I think it's a successful transformation of the template because it's a little tidier and easier to read. I took a lot of the elements from the template away and decided to keep the main thing that makes it look interesting.

I also decided to break up the text a little bit just because I know that the kids at my school are prone to ignore flyers that have a lot of text bunched together. And for the same reason, I decided not to overwhelm the flyer with text either. 

But you see, my issue is that I love a good aesthetic. And it physically pains me to remove things that help convey that aesthetic. But I'm learning that effectively communicating your information is more important than things looking "cool". Ugh...

Let me know what you think!